{"id":16100,"date":"2025-07-28T13:13:22","date_gmt":"2025-07-28T04:13:22","guid":{"rendered":"http:\/\/news.osipp.osaka-u.ac.jp\/?p=16100"},"modified":"2025-07-29T14:14:32","modified_gmt":"2025-07-29T05:14:32","slug":"%e6%95%99%e5%93%a1%e7%b4%b9%e4%bb%8b%ef%bc%9a%e6%9d%be%e5%b3%b6%e6%b3%95%e6%98%8e%e3%80%80%e6%95%99%e6%8e%88","status":"publish","type":"post","link":"https:\/\/news.osipp.osaka-u.ac.jp\/?p=16100","title":{"rendered":"\u6559\u54e1\u7d39\u4ecb\uff1a\u677e\u5cf6\u6cd5\u660e\u3000\u6559\u6388"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>\u6559\u54e1\u7d39\u4ecb\uff1a\u677e\u5cf6\u6cd5\u660e\u3000\u6559\u6388<\/strong><\/p>\n<hr 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href=\"https:\/\/doi.org\/10.1111\/j.0013-0427.2004.00394.x\">\u3053\u306e\u4e2d\u306e1\u3064<\/a>\u3067\u306f\u3001\u516c\u4f01\u696d\u306e\u5b58\u5728\u304c\u6c11\u9593\u4f01\u696d\u306e\u6295\u8cc7\u3092\u904e\u5270\u306b\u5f15\u304d\u51fa\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u904e\u5270\u6295\u8cc7\u3092\u6291\u5236\u3059\u308b\u305f\u3081\u306b\u6c11\u55b6\u5316\u304c\u5fc5\u8981\u306b\u306a\u308b\u3053\u3068\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4f01\u696d\u9593\u53d6\u5f15\u95a2\u4fc2\u3092\u8003\u616e\u3057\u3066\u4f01\u696d\u9593\u7af6\u4e89\u306e\u554f\u984c\u3092\u8003\u3048\u308b\u3068\u5f93\u6765\u306e\u8003\u3048\u3068\u306f\u5927\u304d\u304f\u7570\u306a\u308b\u5e30\u7d50\u304c\u5f97\u3089\u308c\u308b\u3053\u3068\u3082\u308f\u304b\u3063\u3066\u304d\u305f\u306e\u3067\u3001\u3053\u306e\u554f\u984c\u3082\u8003\u3048\u305f\u7d50\u679c\u3001\u307c\u3061\u307c\u3061\u306e\u6210\u679c\u3092\u51fa\u305b\u307e\u3057\u305f\u3002<a href=\"https:\/\/doi.org\/10.1111\/j.1467-6451.2009.00402.x\">\u3053\u306e\u4e2d\u306e1\u3064<\/a>\u3067\u306f\u3001\u5ddd\u4e0b\u4f01\u696d\u304c\u53d6\u5f15\u95a2\u4fc2\u306b\u3042\u308b\u5ddd\u4e0a\u4f01\u696d\u3068\u5782\u76f4\u7d71\u5408\u3059\u308b\u3068\u3001\u5f53\u8a72\u4f01\u696d\u304c\u88fd\u54c1\u3092\u7af6\u4e89\u76f8\u624b\u3068\u5dee\u5225\u5316\u3059\u308b\u7a0b\u5ea6\u304c\u9ad8\u307e\u308b\u3053\u3068\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/doi.org\/10.1016\/j.ijindorg.2017.11.005\">\u4ed6\u306b\u3082<\/a>\u3001\u73fe\u5b58\u306e\u5ddd\u4e0a\u4f01\u696d\u304c\u5ddd\u4e0b\u4f01\u696d\u3068\u306e\u53d6\u5f15\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u3001\u3053\u306e\u5ddd\u4e0b\u4f01\u696d\u3068\u6392\u4ed6\u6761\u4ef6\u4ed8\u53d6\u5f15<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>\u3092\u7de0\u7d50\u3067\u304d\u308b\u5e02\u5834\u74b0\u5883\u3082\u660e\u3089\u304b\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e0a\u8a18\u306e\u554f\u984c\u3092\u767a\u5c55\u3055\u305b\u3001\u4f01\u696d\u6570\u304c\u5897\u3048\u3066\u7af6\u4e89\u304c\u53b3\u3057\u304f\u306a\u308b\u3068\u4f01\u696d\u5229\u6f64\u304c\u6e1b\u308b\u3068\u3044\u3063\u305f\u7d20\u6734\u306a\u5e38\u8b58\u304c\u6210\u308a\u7acb\u305f\u306a\u3044\u3088\u3046\u306a\u7af6\u4e89\u74b0\u5883\u3082\u8003\u3048\u3066\u307f\u307e\u3057\u305f\u3002\u3053\u308c\u3082\u3001\u305d\u308c\u306a\u308a\u306b\u5f15\u7528\u3055\u308c\u308b\u6210\u679c\u306b\u306a\u308a\u307e\u3057\u305f\u3002<a href=\"https:\/\/doi.org\/10.1287\/mksc.1080.0388\">\u4f8b\u3048\u3070<\/a>\u3001\u5546\u6a19\u4fa1\u5024\u306e\u4f4e\u3044\u88fd\u54c1\u3092\u4f9b\u7d66\u3059\u308b\u4f01\u696d\u304c\u6570\u591a\u304f\u53c2\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u6a19\u4fa1\u5024\u304c\u9ad8\u3044\u88fd\u54c1\u3092\u4f9b\u7d66\u3059\u308b\u4f01\u696d\u9593\u306e\u7af6\u4e89\u304c\u7de9\u548c\u3055\u308c\u308b\u7af6\u4e89\u74b0\u5883\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/doi.org\/10.1111\/j.1467-6451.2011.00461.x\">\u4ed6\u306b\u3082<\/a>\u3001\u6280\u8853\u6295\u8cc7\u304c\u91cd\u8981\u306a\u7523\u696d\u306b\u304a\u3044\u3066\u3001\u666e\u901a\u306e\u6c34\u6e96\u306b\u3042\u308b\u4f01\u696d\u304c\u53c2\u5165\u3059\u308b\u3068\u3001\u73fe\u5b58\u4f01\u696d\u306e\u4e2d\u3067\u6280\u8853\u512a\u4f4d\u306b\u3042\u308b\u4f01\u696d\u306e\u5229\u6f64\u3092\u6539\u5584\u3059\u308b\u53ef\u80fd\u6027\u3082\u660e\u3089\u304b\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u6700\u8fd1\u306f\u500b\u4eba\u60c5\u5831\u306e\u6d3b\u7528\u306b\u95a2\u3059\u308b\u7814\u7a76\u3092\u3055\u308c\u3066\u3044\u308b\u3068\u4f3a\u3063\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n<p>\u500b\u4eba\u60c5\u5831\u306b\u4fc2\u308b\u3053\u3068\u306f\u5927\u5b66\u9662\u306e\u3068\u304d\uff0820\u4e16\u7d00\u672b\uff09\u304b\u3089\u6642\u3005\u8003\u3048\u3066\u3044\u307e\u3057\u305f\u3002\u5f53\u6642\u306f\u96fb\u5b50\u5546\u53d6\u5f15\u306e\u9ece\u660e\u671f\u3067\u3001\u5149\u901a\u4fe1\u3084\u643a\u5e2f\u96fb\u8a71\u5e02\u5834\u304c\u76db\u308a\u4e0a\u304c\u3063\u3066\u3044\u307e\u3057\u305f\u3002\u96fb\u5b50\u5546\u53d6\u5f15\u3067\u306f\u500b\u4eba\u60c5\u5831\u3084\u95b2\u89a7\u5c65\u6b74\u3092\u8ffd\u8de1\u3067\u304d\u308b\u306e\u3067\u3001\u3053\u306e\u60c5\u5831\u3092\u6d3b\u304b\u3057\u305f\u4fa1\u683c\u4ed8\u3051\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3053\u3068\u3067\u3001\u4fa1\u683c\u7af6\u4e89\u306e\u69d8\u76f8\u304c\u5909\u5316\u3059\u308b\u3068\u6f20\u7136\u3068\u8003\u3048\u3066\u3044\u307e\u3057\u305f\u300221\u4e16\u7d00\u982d\u304b\u3089\u306f\u5225\u306e\u7814\u7a76\u3092\u4e2d\u5fc3\u306b\u8003\u3048\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u6700\u7d42\u6d88\u8cbb\u8005\u5411\u3051\u306e\u5f79\u52d9\u3067\u5f37\u3044\u5f71\u97ff\u529b\u3092\u6709\u3059\u308b\u4f01\u696d\u304c\u9686\u76db\u3057\u3066\u304d\u305f\u3053\u3068\u3092\u53d7\u3051\u30662010\u5e74\u4ee3\u524d\u534a\u304b\u3089\u518d\u3073\u8003\u3048\u59cb\u3081\u3001\u610f\u5916\u3068\u5f15\u7528\u3055\u308c\u308b\u6210\u679c\u3092\u51fa\u305b\u307e\u3057\u305f\u3002<\/p>\n<p><a href=\"https:\/\/doi.org\/10.1287\/mnsc.2017.2873\">\u4f8b\u3048\u3070<\/a>\u3001\u4f01\u696d\u304c2\u671f\u9593\u7af6\u4e89\u3059\u308b\u4e0b\u30671\u671f\u76ee\u306b\u4f9b\u7d66\u3057\u305f\u9867\u5ba2\u306b\u3064\u3044\u3066\u9078\u597d\u306e\u60c5\u5831\u304c\u5165\u624b\u3067\u304d\u308b\u3053\u3068\u3092\u5229\u7528\u3057\u3066\u30012\u671f\u76ee\u306b\u304a\u3044\u30661\u671f\u76ee\u306e\u9867\u5ba2\u306b\u500b\u5225\u4fa1\u683c\u3092\u63d0\u793a\u3067\u304d\u308b\u72b6\u6cc1\u3092\u8003\u3048\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u88fd\u54c1\u7279\u6027\u3092\u5909\u66f4\u3067\u304d\u306a\u3044\u5834\u5408\u306b\u306f1\u671f\u76ee\u306e\u4fa1\u683c\u4ed8\u3051\u304c\u975e\u5bfe\u79f0\u306b\u306a\u308b\u4e00\u65b9\u3001\u88fd\u54c1\u7279\u6027\u3092\u4e8b\u524d\u306b\u8a2d\u5b9a\u3067\u304d\u308b\u5834\u5408\u3001\u5bfe\u79f0\u306a\u4f01\u696d\u3067\u3042\u3063\u3066\u3082\u4e00\u65b9\u306e\u4f01\u696d\u3060\u3051\u5dee\u5225\u5316\u306e\u7a0b\u5ea6\u3092\u4f4e\u304f\u3059\u308b\u3053\u3068\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3057\u305f\u3002<a href=\"https:\/\/doi.org\/10.1287\/mnsc.2019.3392\">\u4ed6\u306b\u3082<\/a>\u300c\u5404\u4f01\u696d\u304c\u500b\u5225\u4fa1\u683c\u3092\u63d0\u793a\u3067\u304d\u308b\u5834\u5408\u306f\u7af6\u4e89\u304c\u4fc3\u9032\u3055\u308c\u3084\u3059\u3044\u300d\u3068\u3044\u3046\u5f93\u6765\u306e\u898b\u89e3\u3068\u306f\u5927\u304d\u304f\u7570\u306a\u308a\u3001\u7af6\u4e89\u74b0\u5883\u306e\u4e0b\u3067\u3082\u500b\u5225\u4fa1\u683c\u3092\u8a2d\u5b9a\u3067\u304d\u308b\u3053\u3068\u3067\u5b8c\u5168\u306b\u6d88\u8cbb\u8005\u306e\u4f59\u5270\u3092\u643e\u53d6\u3059\u308b\u7d50\u679c\u304c\u5b9f\u73fe\u3057\u3046\u308b\u3053\u3068\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u500b\u4eba\u60c5\u5831\u3092\u6d3b\u7528\u3057\u305f\u4f01\u696d\u9593\u7af6\u4e89\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u308c\u3068\u95a2\u9023\u3059\u308b\u898f\u5236\u304c\u6b27\u5dde\u3092\u4e2d\u5fc3\u306b\u5c0e\u5165\u3055\u308c\u3001\u3053\u308c\u306b\u53cd\u5fdc\u3057\u3066\u7d4c\u55b6\u6226\u7565\u3092\u5909\u66f4\u3059\u308b\u6709\u529b\u4f01\u696d\u3082\u5b58\u5728\u3059\u308b\u306e\u3067\u3001\u3057\u3070\u3089\u304f\u306f\u7814\u7a76\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u8ab2\u984c\u306b\u306a\u308b\u3068\u601d\u3044\u307e\u3059\u3057\u3001\u6700\u8fd1\u3001<a href=\"https:\/\/doi.org\/10.1287\/mnsc.2024.06653\">1\u3064\u6210\u679c<\/a>\u3092\u51fa\u305b\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u3069\u306e\u3088\u3046\u306a\u304d\u3063\u304b\u3051\u3067\u7814\u7a76\u304c\u59cb\u307e\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u304b\u3002<\/strong><\/p>\n<p>\u4e3b\u306b2\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3042\u308a\u307e\u3059\u30021\u3064\u76ee\u306f\u65e2\u5b58\u30e2\u30c7\u30eb\u306e\u62e1\u5f35\u3092\u8a66\u307f\u308b\u65b9\u6cd5\u3067\u3059\u3002\u73fe\u5b9f\u3068\u306e\u5bfe\u5fdc\u3092\u610f\u8b58\u3057\u306a\u304f\u3066\u3082\u3067\u304d\u308b\u3068\u3044\u3046\u610f\u5473\u3067\u601d\u3044\u3064\u304d\u3084\u3059\u3044\u4e00\u65b9\u3001\u5206\u6790\u7d50\u679c\u3068\u73fe\u5b9f\u4e16\u754c\u306e\u5bfe\u5fdc\u3084\u793a\u5506\u3092\u8aac\u660e\u3057\u306b\u304f\u3044\u306e\u304c\u96e3\u70b9\u3067\u3059\u3002<br \/>\n2\u3064\u76ee\u306f\u73fe\u5b9f\u306e\u554f\u984c\u3092\u5206\u6790\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u3053\u306e\u65b9\u6cd5\u3067\u5206\u6790\u53ef\u80fd\u306a\u7814\u7a76\u3092\u601d\u3044\u3064\u304f\u306e\u306f\u96e3\u3057\u3044\u5206\u3001\u3046\u307e\u304f\u3044\u3063\u305f\u5834\u5408\u306b\u306f\u3044\u3044\u8ad6\u6587\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001Management Science\u306a\u3069\u7d4c\u55b6\u5b66\u306e\u96d1\u8a8c\u306b\u51fa\u7248\u3059\u308b\u8ad6\u6587\u306f\u3053\u3061\u3089\u306e\u65b9\u304c\u591a\u3044\u6c17\u304c\u3057\u307e\u3059\u3002<br \/>\n\u5c11\u3057\u524d\u306e\u8a71\u3067\u3059\u304c\u3001\u56fd\u7acb\u5927\u5b66\u306b\u52e4\u52d9\u3057\u3066\u3044\u305f\u969b\u306b\u516c\u52d9\u54e1\u306e\u7d66\u6599\u304c\u6c11\u9593\u4f01\u696d\u306b\u9023\u52d5\u3057\u3066\u4e0b\u304c\u308b\u3053\u3068\u304c\u671b\u307e\u3057\u3044\u304b\u3069\u3046\u304b\u3092\u7591\u554f\u306b\u611f\u3058\u305f\u305f\u3081\u3001\u5206\u6790\u3092\u3057\u3088\u3046\u3068\u3057\u307e\u3057\u305f\u3002\u305f\u3060\u3057\u3001\u6700\u521d\u306f\u5206\u6790\u304c\u3046\u307e\u304f\u3067\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u516c\u4f01\u696d\u306e\u52b4\u50cd\u8005\u304c\u8cc3\u91d1\u3092\u8981\u6c42\u3057\u3066\u3082\u793e\u4f1a\u539a\u751f\u306b\u5f71\u97ff\u3057\u306a\u3044\u306e\u3067\u5747\u8861\u8cc3\u91d1\u304c\u6c42\u307e\u3089\u306a\u304f\u306a\u308b\u304b\u3089\u3067\u3059\u3002\u7814\u7a76\u306b\u8a70\u307e\u3063\u30662\u5e74\u5f8c\u3001\u5358\u7d14\u306a\u4eee\u5b9a\u3092\u7f6e\u3051\u3070\u89e3\u6c7a\u3059\u308b\u3053\u3068\u306b\u6c17\u3065\u304d\u307e\u3057\u305f\u3002\u516c\u4f01\u696d\u306e\u5229\u6f64\u304c\u8ca0\u306b\u306a\u3063\u3066\u306f\u3044\u3051\u306a\u3044\u3001\u3068\u3044\u3046\u4eee\u5b9a\u3067\u3059\u3002\u3053\u306e\u4eee\u5b9a\u306f\u5f53\u6642\u306e\u90f5\u4fbf\u5c40\u306e\u72b6\u6cc1\u3068\u3082\u6574\u5408\u7684\u3067\u3001\u81ea\u7136\u306a\u4eee\u5b9a\u3067\u3057\u305f\u3002\u5229\u6f64\u306b\u4eee\u5b9a\u3092\u7f6e\u304f\u3053\u3068\u3067\u5236\u7d04\u6761\u4ef6\u4ed8\u304d\u306e\u6700\u5927\u5316\u554f\u984c\u3092\u89e3\u3051\u308b\u3088\u3046\u306b\u306a\u308a\u3001<a href=\"https:\/\/doi.org\/10.1016\/j.jpubeco.2008.11.004\">\u8ad6\u6587<\/a>\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u73fe\u5b9f\u304b\u3089\u7814\u7a76\u304c\u751f\u307e\u308c\u308b\u304d\u3063\u304b\u3051\u3068\u3057\u3066\u3001\u79c1\u306fanecdotal evidence<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a>\u3092\u3068\u3066\u3082\u5927\u5207\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u3053\u308c\u307e\u3067\u306e\u7814\u7a76\u306e\u7d39\u4ecb\u306e\u969b\u306b\u300c\u7d20\u6734\u306a\u5e38\u8b58\u304c\u6210\u308a\u7acb\u305f\u306a\u3044\u3088\u3046\u306a\u7af6\u4e89\u74b0\u5883\u300d\u306b\u3064\u3044\u3066\u8003\u3048\u305f\u3068\u7533\u3057\u4e0a\u3052\u305f\u4f01\u696d\u53c2\u5165\u306b\u3064\u3044\u3066\u306e\u8ad6\u6587\u306f\u3001\u5927\u4f01\u696d\u304c\u5c0f\u4f01\u696d\u306e\u53c2\u5165\u3092\u7af6\u4e89\u76f8\u624b\u3068\u601d\u308f\u306a\u3044\u3001\u3080\u3057\u308d\u6b53\u8fce\u3059\u308b\u3068\u3044\u3046anecdotal evidence\u304c\u76f4\u611f\u7684\u306b\u306f\u5947\u5999\u3060\u3068\u3044\u3046\u8a71\u3092\u5171\u8457\u8005\u3068\u8a71\u3057\u3066\u3001\u30e2\u30c7\u30eb\u5316\u3067\u304d\u305d\u3046\u3060\u3063\u305f\u3053\u3068\u304c\u8ad6\u6587\u306b\u3064\u306a\u304c\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u5927\u5b66\u9662\u751f\u3092\u6307\u5c0e\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u5fc3\u639b\u3051\u3066\u3044\u308b\u3053\u3068\u306b\u3064\u3044\u3066\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/strong><\/p>\n<p>\u7d4c\u6e08\u5b66\u306f\u57fa\u790e\u77e5\u8b58\u306e\u7fd2\u5f97\u3092\u975e\u5e38\u306b\u91cd\u8981\u8996\u3057\u307e\u3059\u3002\u3082\u3061\u308d\u3093\u3001\u79c1\u3082\u5168\u304f\u6c17\u306b\u3057\u306a\u3044\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u4ee5\u4e0a\u306b\u7814\u7a76\u8ab2\u984c\u3084\u554f\u3044\u3092\u3044\u304b\u306b\u5206\u6790\u53ef\u80fd\u306a\u5f62\u306b\u8a2d\u5b9a\u3059\u308b\u304b\u304c\u975e\u5e38\u306b\u96e3\u3057\u3044\u3067\u3059\u3002\u5b66\u751f\u306e\u305d\u306e\u3088\u3046\u306a\u80fd\u529b\u3092\u6db5\u990a\u3059\u3079\u304f\u3001\u53ef\u80fd\u306a\u9650\u308a\u306e\u624b\u52a9\u3051\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u5b66\u751f\u304b\u3089\u4f55\u304b\u5206\u6790\u3057\u305f\u3044\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u6301\u3063\u3066\u304d\u3066\u307b\u3057\u3044\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u969b\u3001\u57fa\u672c\u7684\u306b\u7a81\u3063\u3071\u306d\u305a\u306b<u>\u306a\u305c\u305d\u306e\u30c6\u30fc\u30de\u30fb\u8ab2\u984c\u304c\u9762\u767d\u3044\u3068\u601d\u3063\u305f\u306e\u304b\u805e\u304f\u3053\u3068\u306b\u3057\u3066\u3044\u307e\u3059<\/u>\u3002\u305d\u306e\u9762\u767d\u3055\u304c\u30e2\u30c7\u30eb\u5206\u6790\u306e\u969b\u306b\u624b\u52a9\u3051\u3068\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u3069\u306e\u3088\u3046\u306a\u30b8\u30e3\u30fc\u30ca\u30eb\u306b\u51fa\u7248\u53ef\u80fd\u306a\u7814\u7a76\u306b\u306a\u308a\u3046\u308b\u304b\u3001\u3068\u3044\u3046\u4e3b\u89b3\u7684\u306a\u898b\u901a\u3057\u3082\u4f1d\u3048\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3068\u306f\u3044\u3048\u3001\u535a\u58eb\u5f8c\u671f\u8ab2\u7a0b\u306e\u5b66\u751f\u306b\u306f\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u898b\u8a08\u3089\u3063\u3066\u3001\u898b\u901a\u3057\u304c\u3042\u308b\u7a0b\u5ea6\u305f\u3063\u3066\u3044\u308b\u5171\u8457\u3092\u6301\u3061\u639b\u3051\u305f\u307b\u3046\u304c\u826f\u3044\u3068\u5224\u65ad\u3059\u308c\u3070\u3001\u305d\u3046\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u307e\u3067\u535a\u58eb\u5f8c\u671f\u8ab2\u7a0b\u3067\u6307\u5c0e\u3057\u305f\u5b66\u751f\u306f\u6a19\u6e96\u4fee\u696d\u5e74\u6570\u5185\u3067\u4fee\u4e86\u30fb\u5c31\u8077\u3092\u3055\u308c\u308b\u5b66\u751f\u304c\u591a\u304b\u3063\u305f\u3067\u3059\u304c\u3001\u3053\u308c\u306f\u7d50\u679c\u8ad6\u306a\u3068\u3053\u308d\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u7523\u696d\u7d44\u7e54\u8ad6\u306e\u9b45\u529b\u3084\u9762\u767d\u3044\u3068\u3053\u308d\u306f\u3069\u3093\u306a\u3068\u3053\u308d\u3067\u3059\u304b<\/strong><strong>\u3002<\/strong><\/p>\n<p>\u73fe\u5b9f\u306e\u4f01\u696d\u9593\u7af6\u4e89\u306e\u5e30\u7d50\u306e\u80cc\u5f8c\u306b\u3042\u308b\u8ad6\u7406\u304c\u7406\u8ad6\u5206\u6790\u306b\u3088\u3063\u3066\u660e\u5feb\u306b\u7406\u89e3\u3067\u304d\u308b\u3053\u3068\u3060\u3068\u601d\u3044\u307e\u3059\u3002\u80cc\u5f8c\u306e\u8ad6\u7406\u306b\u5fdc\u3058\u3066\u6ce8\u529b\u3059\u3079\u304d\u6d3b\u52d5\u304c\u308f\u304b\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u79c1\u81ea\u8eab\u3001\u516c\u6b63\u53d6\u5f15\u59d4\u54e1\u4f1a\u306e\u7af6\u4e89\u653f\u7b56\u7814\u7a76\u30bb\u30f3\u30bf\u30fc\u3067\u6240\u9577\u3092\u52d9\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u516c\u6b63\u53d6\u5f15\u59d4\u54e1\u4f1a\u306e\u8077\u54e1\u306b\u7d4c\u6e08\u5b66\u306e\u7406\u89e3\u3092\u6df1\u3081\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u4e3b\u306a\u4ed5\u4e8b\u3067\u3059\u3002\u7814\u7a76\u30bb\u30f3\u30bf\u30fc\u4e3b\u50ac\u306e\u30b7\u30f3\u30dd\u30b8\u30a6\u30e0\u3067\u30b3\u30e1\u30f3\u30c8\u3057\u305f\u308a\u3001\u8077\u54e1\u304b\u3089\u76f8\u8ac7\u3092\u53d7\u3051\u305f\u969b\u306b\u7523\u696d\u7d44\u7e54\u8ad6\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u5b66\u8853\u7684\u77e5\u898b\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3057\u3066\u3044\u307e\u3059\u3002\u7d4c\u6e08\u5b66\u306e\u535a\u58eb\u53f7\u3092\u6301\u3064\u8077\u54e1\u3082\u3044\u308b\u305f\u3081\u3001\u305d\u3046\u3057\u305f\u77e5\u898b\u306f\u6700\u7d42\u7684\u306b\u653f\u7b56\u5f62\u6210\u306e\u73fe\u5834\u3067\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3068\u306f\u3044\u3048\u3001\u6700\u7d42\u7684\u306b\u5236\u5ea6\u8a2d\u8a08\u3092\u6c7a\u3081\u308b\u306e\u306f\u6cd5\u5236\u5ea6\u306a\u306e\u3067\u3001\u7d4c\u6e08\u5b66\u306f\u3042\u304f\u307e\u3067\u88dc\u52a9\u7684\u306a\u5f79\u5272\u306b\u3068\u3069\u307e\u308a\u307e\u3059\u3002\u305f\u3060\u3001\u305d\u306e\u88dc\u52a9\u7684\u306a\u5f79\u5272\u304c\u679c\u305f\u3059\u610f\u7fa9\u306f\u975e\u5e38\u306b\u5927\u304d\u3044\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u677e\u5cf6\u5148\u751f\u306e\u7814\u7a76\u306b\u3064\u3044\u3066\u306f\u4ee5\u4e0b\u306e\u30da\u30fc\u30b8\u3067\u3082\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059\u306e\u3067\u662f\u975e\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u5148\u751f\u66f0\u304f\u300c1\u3064\u76ee\u306e\u30d6\u30ed\u30b0\u306f\u8ad6\u6587\u304c\u53d7\u7406\u3055\u308c\u308b\u3054\u3068\u306b\u66f4\u65b0\u3059\u308b\u4e88\u5b9a\u3067\u3059\u3002\u300d\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/nmatsush.blog.shinobi.jp\/\">https:\/\/nmatsush.blog.shinobi.jp\/<\/a><\/p>\n<p><a href=\"https:\/\/sdgs.osaka-u.ac.jp\/research\/3142.html\">https:\/\/sdgs.osaka-u.ac.jp\/research\/3142.html<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>*****<\/p>\n<h5>\u6559\u6388\u3000<a href=\"https:\/\/www.osipp.osaka-u.ac.jp\/ja\/osipp-faculty\/matsushima-noriaki\/\">\u677e\u5cf6\u6cd5\u660e(\u307e\u3064\u3057\u307e\u306e\u308a\u3042\u304d)<\/a><\/h5>\n<p>\u7814\u7a76\u30c6\u30fc\u30de\uff1a \u60c5\u5831\u901a\u4fe1\u6280\u8853\u306e\u9032\u5c55\u3092\u8e0f\u307e\u3048\u305f\u4f01\u696d\u9593\u7af6\u4e89\u306e\u7406\u8ad6\u5206\u6790<\/p>\n<p>\u5c02\u9580\u5206\u91ce\uff1a\u5fdc\u7528\u30df\u30af\u30ed\u7d4c\u6e08\u5b66\uff08\u7523\u696d\u7d44\u7e54\u3001\u7af6\u4e89\u653f\u7b56\u3001\u7d4c\u55b6\u306e\u7d4c\u6e08\u5206\u6790\uff09<\/p>\n<p>\u5b66\u4f4d\uff1a\u535a\u58eb\uff08\u5de5\u5b66\uff09<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uff1c\u4ee3\u8868\u7684\u306a\u696d\u7e3e\uff1e<\/strong><\/p>\n<p>Choe, C., N. Matsushima, S. Shekhar, 2024. The bright side of the GDPR: Welfare-improving privacy management. <em>Management Science, <\/em>Forthcoming.<\/p>\n<p>Lu, Q., N. Matsushima, 2024. Personalized pricing when consumers can purchase multiple items. <em>Journal of Industrial Economics<\/em> 72 (4), 1507-1524.<\/p>\n<p>Choe, C., S. King, N. Matsushima, 2018. Pricing with cookies: Behavior-based price discrimination and spatial competition. <em>Management Science<\/em> 64(12), 5669-5687<\/p>\n<p><strong>\uff1c\u73fe\u5728\u53d6\u308a\u7d44\u307e\u308c\u3066\u3044\u308b\u7814\u7a76\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\uff1e<\/strong><\/p>\n<p>\u500b\u4eba\u60c5\u5831\u306b\u4fc2\u308b\u898f\u5236\u304c\u4f01\u696d\u9593\u7af6\u4e89\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/p>\n<p>\u500b\u4eba\u60c5\u5831\u3092\u6d3b\u7528\u3057\u305f\u4fa1\u683c\u5dee\u5225\u304c\u4f01\u696d\u9593\u7af6\u4e89\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/p>\n<p>\u52b4\u50cd\u5e02\u5834\u3084\u6295\u5165\u7269\u5e02\u5834\u306a\u3069\u306e\u5ddd\u4e0a\u5e02\u5834\u3068\u6700\u7d42\u8ca1\u5e02\u5834\uff08\u5ddd\u4e0b\u5e02\u5834\uff09\u306e\u76f8\u4e92\u4f9d\u5b58\u95a2\u4fc2\u3092\u8003\u616e\u3057\u305f\u4f01\u696d\u9593\u7af6\u4e89<\/p>\n<p><strong>\uff1c\u500b\u4eba\u30db\u30fc\u30e0\u30da\u30fc\u30b8\uff1e<\/strong><\/p>\n<p><a href=\"https:\/\/norick.sakura.ne.jp\/\">https:\/\/norick.sakura.ne.jp\/<\/a><\/p>\n<p><strong>\uff1c\u597d\u304d\u306a\u8ad6\u6587\uff1e<\/strong><\/p>\n<p>Anderson and Renault (2006) Advertising Content, <em>American Economic Review<\/em><\/p>\n<p>\u5e8f\u6587\u3060\u3051\u3067\u7406\u8ad6\u5206\u6790\u306e\u7d50\u679c\u3068\u76f4\u89b3\u304c\u7406\u89e3\u3067\u304d\u308b\u66f8\u304d\u65b9\u306b\u306a\u3063\u3066\u3044\u308b\u4e0a\u306b\u3001\u554f\u984c\u8a2d\u5b9a\u306e\u91cd\u8981\u6027\u3082\u975e\u5e38\u306b\u3088\u304f\u8aac\u660e\u3067\u304d\u3066\u3044\u308b\u306e\u3067\u3001\u52c9\u5f37\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p style=\"text-align: right;\">\uff08\u535a\u58eb\u5f8c\u671f\u8ab2\u7a0b\u3000\u8fbb\u672c\u7be4\u8f1d\uff09<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> \u4ed6\u306e\u5ddd\u4e0a\u4f01\u696d\u3068\u53d6\u5f15\u3057\u306a\u3044\u7d04\u675f<\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> \u9038\u8a71\u3084\u98a8\u805e\u306a\u3069\u3001\u5b9a\u6027\u7684\u306a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u8a3c\u62e0<\/p>\n<div id=\"attachment_16112\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-16112\" class=\"size-large wp-image-16112\" src=\"http:\/\/news.osipp.osaka-u.ac.jp\/wp-content\/uploads\/2025\/07\/82f51ae2fe613ac3ef4c796350c0967b-1024x683.jpg\" alt=\"\" width=\"700\" srcset=\"https:\/\/news.osipp.osaka-u.ac.jp\/wp-content\/uploads\/2025\/07\/82f51ae2fe613ac3ef4c796350c0967b-1024x683.jpg 1024w, https:\/\/news.osipp.osaka-u.ac.jp\/wp-content\/uploads\/2025\/07\/82f51ae2fe613ac3ef4c796350c0967b-300x200.jpg 300w, https:\/\/news.osipp.osaka-u.ac.jp\/wp-content\/uploads\/2025\/07\/82f51ae2fe613ac3ef4c796350c0967b-648x432.jpg 648w, https:\/\/news.osipp.osaka-u.ac.jp\/wp-content\/uploads\/2025\/07\/82f51ae2fe613ac3ef4c796350c0967b.jpg 1299w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-16112\" class=\"wp-caption-text\">\u5c90\u961c\u770c\u767d\u5ddd\u90f7\u306b\u3066(2022\u5e74\u672b)<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; 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